Superflux co-founder Anab Jain shares the origins of the studio, which emerged during the 2008 crisis with a mission to break the hypnosis of normality. In this interview we discuss the studio’s approach, centred around the idea of design for the new normal, which actively explores the edges of the present to build new connections with alternative possibilities. Superflux builds their work through interconnections between technology, ecology, society, and the more-than-human world, shifting focus from “what” to “why.” Together we explore different projects such as Mitigation of Shock and The Ecological Intelligence Agency, where Superflux showcases how design becomes a translator and disruptor, a tool to imagine richer and plural futures.